During the holidays, Asheville’s bohemian heart glows merry. Yet, sellers can find icy weather and tight schedules bring fewer buyers to their door. Buyers who brave bad weather tend to be serious. Make them happy they left their cozy nook to come see your house.
1. Cleanliness is next to Santa-ness. Before stringing lights or hanging a wreath, do a deep cleaning to set the stage. Polish windows, abolish cobwebs, de-clutter surfaces. A sparkling clean home will sell faster.
2. Be a mistletoe minimalist. Less is more. Show off architectural detail with visual exclamation points. Hang mistletoe to draw potential buyers’ attention to an exquisite window, arch, or doorway.
3. Color and style. If your house is a modern dwelling in a monochrome palette, silver or glass ornaments can guide a visitor’s gaze. If your walls are painted in earthy hues, holiday reds and greens can add a pop.
4. Play soft music. Choose tunes that brighten the atmosphere. Light jazz or classical may play better than holiday favorites. Help buyers imagine living in the house during all the seasons.
5. Keep walkways safe. Sweep fallen leaves from decks and stairs. Assure that walkways are safe and that exterior lighting guides visitors steps to the front door. Brush away any puddled water following a surprise rain.
6. Picture sunny days. In winter, your house shows differently than in spring or summer when leaves are abundant, especially in this region. Set out a framed picture of your house during summer, so visitors can see the difference.
7. Maximize the views. Pull back the curtains, especially if your property boasts mountain views or offers a perspective of Asheville’s unique city-scape. Use lighting to show off sculptures, waterscapes, ponds, or other special features just outside the windows.
8. Feed the senses. Try a twist on the classic advice to bake bread while showing your house. Warm a fresh, delicious loaf from one of Asheville’s fine local bakeries. Put orange, cedar, or rosemary essential oils in a diffuser. Go light. A hint of fragrance can calm and uplift even the Grinch's spirits.
9. Dramatize your landscape. Use uplighting at the foot of the glorious oak in your front yard. Allow the interplay of light and shadow to draw the eye to a well-kept garden or the deck off of the master bedroom.
10. Treats for travelers. A tray of fresh baked cookies or a plate of luscious teacakes on the kitchen counter creates a lasting impression. Let visitors experience your house as a warm, inviting shelter in the storm.
Serious buyers, in spite of busy holiday schedules, make the time to pursue their dream house. Take the time to stage your home for the holidays, and who knows? A buyer ready to make a move could be your next visitor.